WFT Podcast on Demystifying the Application: In Conversation with the BAI

For the latest WFT Podcast, we hosted a dedicated webinar with the Broadcast Authority of Ireland designed to demystify the application process. During this online discussion, WFT Chair Dr. Susan Liddy and Vice-Chair Jaro Waldeck spoke with the decision-makers from the BAI Sound and Vision scheme about this funding process. BAI Managers, Deborah Molloy Bergin, Philip Cooper and Sara McNamara provided us with valuable insight as to what makes an application successful.

Deborah Molloy Bergin

D Molloy BerginDeborah is a manager at the Broadcasting Authority of Ireland, working on Diversity, Plurality and policy development for the revised Audiovisual Media Services Directive and Online Safety and Media Regulation Bill. During her career with the BAI she has also worked on Communications, Freedom of Information, Compliance Monitoring and the Broadcasting Funding Scheme. Deborah holds a BA in Media Production and a MA in Social Media Studies.


Sara McNamara

Sara McNamaraSara is one of the managers of the BAI’s Sound & Vision Scheme and a member of the BAI’s Irish Language team and of Media Literacy Ireland’s Irish language sub-committee. Previously, Sara has worked as a Development Officer for Foras na Gaeilge and as an Administrator with Comhaltas Ceoltóirí Éireann. She holds an MA sa Cumarsáid (Media & Communications) from NUIG and was a volunteer with Raidió na Life for many years.


Philip Cooper

Philip Cooper is a manager with the BAI with specific responsibility for the operation of the Sound & Vision Funding Scheme. Philip has worked on the Scheme since starting with the BAI in 2007; he has extensive knowledge and experience with all aspects of the Scheme.